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Vela Social Takeover
A creator-led social program that turned a niche brand into a category conversation.
19M Organic impressions
+340% Follower growth
6.2% Avg engagement rate
Vela had a loyal but small following. The opportunity was to turn passionate customers and creators into a growth channel.
We built a creator program, a content engine, and a community strategy that gave people a reason to talk about Vela, and to keep talking.
Highlights
- Recruited and matched creators who genuinely fit the brand
- Produced a steady stream of native, platform-first content
- Built community rituals that kept engagement high between launches
Vela went from a quiet account to a brand people tagged their friends in.
Performance metricsBrand strategy