‹ All work Demand Gen
Northpeak Demand Engine
Built a predictable B2B demand engine that filled the pipeline without burning the budget.
2.7x Pipeline created
-31% Cost per opportunity
6 mo To predictable MQLs
Northpeak’s growth was lumpy: a good month, then a quiet one. Leadership wanted a pipeline they could forecast.
We treated demand like a system, not a series of campaigns, and instrumented every step so the team could see what was working in near real time.
Highlights
- Rebuilt paid search around the offers that actually converted to pipeline
- Connected ad spend to opportunities inside the CRM
- Created a content cadence that compounded month over month
Six months in, Northpeak could predict next quarter’s pipeline with confidence.
Performance metricsBrand strategy