‹ All work Brand Launch
LuxuryLaunch Campaign
A personalized, success-oriented launch campaign for a premium brand entering a crowded market.
5.1x Launch-week ROAS
28k Waitlist signups
41% Email to sale
Maison Vela was launching into a category full of loud, look-alike brands. The job was to make a quiet, premium entrance feel inevitable.
We built a launch narrative, a segmented waitlist program, and a paid social campaign that spoke to each audience differently.
What we did
- Defined positioning and a launch story the whole brand could rally behind
- Grew and nurtured a waitlist with personalized email journeys
- Ran a paid social program tuned to each high-intent segment
The launch sold through faster than forecast, with a customer base that actually fit the brand.
Performance metricsBrand strategy