‹ All work Rebrand
Lumen Growth Rebrand
Repositioned a tired SaaS brand and rebuilt the site around a single, sharp growth story.
+92% Demo requests
+2.3x Time on site
#1 For core category term
Lumen had outgrown its old story. The product had moved on, but the brand and site still spoke to a smaller, older version of the company.
We reset the positioning, rewrote the site, and aligned the whole funnel behind one clear message about the value Lumen delivers now.
What we did
- Ran positioning workshops and landed a sharper category story
- Rebuilt the marketing site around the new narrative
- Realigned SEO and content with the terms buyers now search
The rebrand did more than look good. It nearly doubled demo requests in the first quarter.
Performance metricsBrand strategy